If you’ve spent any amount of time actively working on your company culture, you’ll understand that if you get it right, everyone in the business should be reaping the rewards.
Because a business with a strong company culture knows where it’s going. It has goals that everyone understands and a plan for how to reach them. People are doing work they enjoy, using systems that work, and being led by managers that have the same values and truly want their people to succeed.
This makes for engaged, happy and productive teams.
In turn, that means your business is more productive. It means your clients are happy and keep coming back to you time after time. It means they’ll buy more from you, more often. They’ll probably even recommend you to other people, too!
A great company culture is not only good for employee retention either. When you create a company culture that people identify with and that aligns with their own core values and beliefs, you’ll also attract the right people to the business when you’re hiring. And it makes it easier to choose the right people to work for you, because you’ll understand exactly the kind of person you’re looking for.
So, with all these benefits, why don’t more companies prioritise working on their culture?
Because it’s not always easy. But the truth is, it doesn’t have to be difficult either. Once you understand where you are at the moment, and where you want to be, it’s a relatively simple process to drive your business in the right direction. And when you get there, your company culture should maintain itself (with the right people on board, of course), and be so strong that it simply can’t be influenced any other way.
Sound a little too good to be true? It’s not. But you will need to put in the work initially.
Luckily for you, we’ve created a new guide that explains it all. It’s called ‘The business owner’s guide to company culture’, and it details what it is, why it’s important, and how you can create a culture that benefits everyone.