As organisations gear up for Pride Month it’s crucial to avoid falling into the trap of ‘corporate rainbow washing’
Our Founder, Rachel Collar is featured in Business Times Northamptonshire and Business MK, discussing how using LGBTQ+ symbols for commercial gain, without showing real commitment to LGBTQ+ rights, can backfire.
A few key points include….
→ Rainbow washing, such as changing logos to rainbow colours without real support, can be seen as empty gestures
→ True Pride celebrations should be meaningful and avoid superficial actions that disengage staff
→ Pride should commemorate the protest against discrimination and celebrate LGBTQ+ identity, resilience, and activism
→ Organisations should embrace diversity and inclusivity all year round, not just during Pride Month
Here are some steps to make a positive impact….
→ Review company policies for inclusivity
→ Host educational workshops with LGBTQ+ advocates
→ Elevate Employee Resource Groups for peer support and valuable insights
Celebrating Pride Month meaningfully helps build an inclusive and safe workplace culture, showing your LGBTQ+ employees that they are valued and respected every day of the yea
Team Haus of HR are here to help shape your strategy for Pride Month and beyond, ensuring your workplace is truly inclusive. Let’s celebrate Pride Month with genuine support and lasting impact!
If you need help with fostering an environment where diversity thrives, and every employee feels empowered to contribute their best then let’s talk.